Coming off a personal best 4th place World Cup finish, Sport Chek employee and athlete Atsuko Tanaka talks about #whatittakes to achieve greatness. Atsuko will represent Canada as women's ski
jumping makes its debut as an Olympic sport in Sochi.
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The traditional approaches are now obsolete. One hundred years of marketing thoughts are gone. Alternative approaches aren’t a novelty. They are all we’ve got left.
